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Abbott Lyon Chooses St Luke’s as Lead Creative Agency: A New Chapter in Bespoke Jewellery Advertising

Abbott Lyon, one of the UK’s fastest-growing jewellery companies, has appointed St Luke’s as its lead creative agency. This step marks a new era in the brand's advertising and branding efforts.

St Luke’s Wins Abbott Lyon's Advertising Account

UK's rapidly growing bespoke jewellery company, Abbott Lyon, is pleased to announce its collaboration with St Luke’s. The agency will serve as Abbott Lyon's primary creative force, following a highly competitive internal pitch. Recently, Abbott Lyon earned a spot in the Sunday Times' list of the UK's 100 fastest-growing companies. St Luke’s will be responsible for the development of a fresh brand creative platform and the creation of all above-the-line communications and branding, placing Abbott Lyon's influencer-led collections at the core of their efforts.

Established by entrepreneurs Jezz and Nick Skelton in 2014, Abbott Lyon quickly ascended the ranks to become one of the UK's fastest-growing jewellery companies. Specializing in premium, personalized jewellery, Abbott Lyon's rapid growth has been significantly aided by successful partnerships with influencers and personalities like Stacey Solomon, Saffron Barker, Gemma Owen, and Olivia Atwood.

The brand has recently added personalized bags and watches to its product portfolio, complementing their existing jewellery range. It is also working towards expanding its presence in the US market.

The partnership's first output will be idents for 'Getting Filthy Rich,' a documentary featuring the influencer Olivia Attwood that offers an intimate look into the world of online sex sales.

Andrew Roscoe, Abbott Lyon’s brand director, expressed his excitement about the collaboration, stating: "St Luke’s has a reputation for creating captivating and unique brand universes. We're delighted to have them onboard to help elevate Abbott Lyon to new heights."

St Luke’s Managing Director, Ed Palmer, echoed the sentiment: "Abbott Lyon is witnessing consistent double-digit growth year after year, all thanks to a remarkable team and a compelling proposition. We are thrilled to join them on this journey and help propel the brand even further."