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Adobe Firefly Enhances Capability to Create Highly Realistic Images

Adobe Firefly's revamped AI engine brings hyper-realistic image generation to the fore, pushing the boundaries of content creation and generative editing.

Adobe's Firefly interface showcasing enhanced AI-generated human imagery.

Creatives, brace yourselves! At the much-anticipated MAX conference, Adobe unveiled the cutting-edge enhancements to Firefly, its flagship generative AI image platform. Say hello to the "Firefly Image 2 Model", tailored to masterfully render human features that have historically perplexed AI models.

In a jaw-dropping milestone, Firefly's users have produced a staggering three billion images in just six months, with a whopping one billion crafted in the previous month! Notably, 90% of these trailblazing users are newcomers to Adobe’s ecosystem.

But there's more under the hood. According to Adobe’s AI maven, Alexandru Costin, the new AI model isn't merely updated—it's super-sized. Envision an AI "brain" tripled in capacity, capable of crafting pixels with unparalleled beauty and precision.

However, bigger doesn't mean slower. Adobe guarantees the same brisk performance as its predecessor, thanks to rigorous model optimizations ensuring cloud costs don’t skyrocket.

Soon, this AI prowess won't just be confined to the Firefly web app. Adobe plans to integrate it within popular Creative Cloud apps, like Photoshop, revolutionizing features such as generative fill. For Adobe, the AI journey is less about creating and more about generative editing—refining existing assets to sheer perfection.

Plus, with enhanced controls on depth of field, motion blur, and style-matching, Firefly is poised to redefine the realm of AI-driven content creation. The future of image generation just got a whole lot brighter!

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