During Amazon's Q2 2023 earnings call, CEO Andy Jassy emphasized the company's expansive investment in artificial intelligence (AI), stating that "every single one" of Amazon's teams are currently engaged in "multiple generative AI initiatives."
These initiatives range from improving operational efficiency and cost-effectiveness to enhancing every customer experience offered by the company. This investment in AI is significant across all aspects of Amazon's business, including its Store, AWS, advertising, devices, and entertainment divisions. Jassy hinted at promising developments in the works related to Alexa and the potential generative AI-based improvements.
The commitment to AI is not unique to Amazon. Other tech giants are also leveraging AI and machine learning technologies. Apple CEO Tim Cook has noted that AI is integrated into every product the company builds. Google's CEO Sundar Pichai referred to the new Search Generative Experience as "the next major evolution in search." Moreover, Meta CEO Mark Zuckerberg shared how the company is utilizing its Large Language Model (LLM), LLaMA, to develop new products, including creative tools and AI agents.