Amazon has expanded its TikTok-inspired shopping feed, Inspire, to all US customers, offering an engaging and interactive way to shop within the Amazon app. Inspire features short-form videos and photos curated by influencers, brands, and customers, allowing users to browse and shop directly from the content.
To access Inspire, users simply open the Amazon Shopping app, sign in, and tap the Inspire "light bulb" icon. From there, they can choose from a range of interests to personalize their feed. The scrolling experience mimics TikTok, with users swiping up to view new content and engaging with likes and product buttons.
Creators participating in the Amazon Influencer Program can post content to Inspire, earning commissions when customers shop through their posts. Brands can also post to Inspire, provided they are enrolled in the Brand Registry and have an active Brand Store.
Amazon aims to make shopping fun and easy with Inspire, connecting customers to shoppable content tailored to their interests. This new shopping experience marks another step in Amazon's ongoing efforts to integrate popular social media formats into its platform, providing a seamless and entertaining shopping experience.