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AMT Auto Chooses Paladin as Marketing Partner in Brand Expansion Drive

AMT Auto appoints Paladin as its official marketing agency to boost its UK brand presence. The partnership aims to refine digital marketing and brand strategies for AMT Auto.

Paladin Secures AMT Auto Marketing Deal

AMT Auto, a prominent sponsor of Leeds United, Yorkshire County Cricket Club, and now, the holder of naming rights for Leeds Rhino's Headingley Rugby Stadium, has onboarded Paladin as its dedicated marketing agency. The move comes as part of AMT Auto's ambitious strategy to establish itself as a top-tier vehicle solutions brand in the UK.

Paladin, stationed in Huddersfield—the same town as AMT's sponsored entities Huddersfield Town and the Huddersfield Giants—will synchronize with AMT Auto's internal team. Together, they'll devise comprehensive digital marketing plans and brand strategy directives.

Alisdair Straughan, Paladin's Managing Director, expressed enthusiasm about the collaboration, stating, "To be working with a business with drive and ambition to transform their industry is very exciting and I’m looking forward to helping them on that journey.” The agency's primary role will be spotlighting AMT's six business segments, and sculpting avant-garde solutions to cater to both B2B and B2C clientele.

Ben Roberts, General Manager of AMT Auto, praised Paladin's prowess, noting the agency's prior successful projects with them. Impressed by Paladin's pitch, Roberts stated, “I was blown away with the depth and clarity of their proposal and I am very much looking forward to seeing what we can achieve together.”

As AMT Auto moves forward with its rebranding endeavors later this year, Paladin's expertise will undoubtedly play an instrumental role in reshaping the company's market image and expanding its footprint in the automotive sector.