Apple has announced its intention to introduce RCS (Rich Communication Services) support for iPhones by 2024, as reported by 9to5Mac. This move aims to align with the RCS Universal Profile, a standard widely used among Android phones, enhancing messaging capabilities between iOS and Android devices.
According to Apple spokesperson Jacqueline Roy, this integration of RCS Universal Profile alongside iMessage aims to offer enhanced interoperability, supporting features such as encryption, read receipts, high-resolution media sharing, and location sharing. RCS messages on iPhones will appear in green, akin to current SMS messages.
While the exact workings of RCS messaging on iPhones remain unclear, it's evident that this initiative doesn't entail iMessage's expansion to other platforms. Instead, RCS will replace SMS and MMS, coexisting independently alongside iMessage.
This strategic move by Apple is seen as a response to regulatory pressures, particularly the European Union's Digital Markets Act (DMA), prompting companies to ensure interoperability across platforms. Although Apple is challenging DMA's regulations concerning iMessage, it's anticipated that the RCS integration will foster improved cross-platform communication.
Several tech giants, including Google and Samsung, have advocated for Apple's adoption of RCS, aiming for a more uniform and secure messaging experience across different devices and operating systems. The incorporation of RCS marks a significant shift, addressing the limitations in messaging between iPhones and Android devices, offering users a more versatile and secure communication platform.