Apple is stopping customer support onon X (formerly Twitter). The company will no longer provide individual assistance to customers on the platform. Apple is redirecting customers to its website for help. Customers can find support articles, videos, and other resources on the Apple website.
Apple's decision to stop offering customer support on X is a significant change for the company. X is one of the most popular social media platforms in the world, and it has been a valuable channel for customers to get support from Apple. However, Apple has not provided any specific reasons for the change. It is possible that the company is simply trying to streamline its customer support operations, or that it is concerned about the rising cost of social media advertising.
Whatever the reason, the change is likely to have a significant impact on some customers. For those who are comfortable using phone or online support channels, the change may not be a major inconvenience. However, for customers who prefer to get support through social media, the change may be more difficult.
It is unclear whether Apple will continue to use X for other purposes, such as marketing or customer engagement. However, the company's decision to stop offering customer support on the platform is a clear sign that it is shifting its focus away from social media.