Apple, in line with other firms, is currently wrestling with the evolving role of state-of-the-art AI in its operations. Nonetheless, the tech giant is unequivocally keen on adding more generative AI specialists to its team.
The tech titan headquartered in Cupertino has listed a dozen job openings on its career page, explicitly hunting for generative AI professionals. The company desires machine learning experts who possess a fervor for developing "extraordinary autonomous systems." These employment advertisements, which seemingly pertain to identical roles or require multiple candidates, were first posted on April 27, and the latest batch surfaced this week.
Interestingly, Apple's recruitment drive follows some ambiguity around its stand on generative AI. CEO Tim Cook sidestepped concrete responses about the firm's involvement in the area during its Q2 earnings call but did not downplay its significance. Yet, as the Wall Street Journal revealed, Apple recently limited the use of OpenAI's ChatGPT and other external generative AI instruments for some employees due to data leak concerns.
Apple isn't the only one setting such boundaries. Several organizations have enacted similar constraints. Nevertheless, with more third-party apps incorporating generative AI aspects and Apple reportedly working on proprietary generative AI products, hiring more talent in this field seems strategic.
Apple hasn't responded to queries about the job postings. The open positions span various teams, including Integrated System Experience, Input Experience NLP, Machine Learning R&D, and the Technology Development Group situated across San Diego, the Bay Area, and Seattle.
Certain roles specifically emphasize visual generative AI applications, seeking machine learning professionals to engage in "visual generative modeling for applications across computational photography, image and video editing, 3D shape and motion reconstruction, and avatar generation."
It's uncertain what these recruits would be focusing on – new products or revamping existing ones. However, Apple's quest for generative AI talent aligns with its history of pioneering consumer AI applications and being an early recruiter of AI talent.
Apple's progress in AI applications has been steady, yet recently it has been perceived as lagging in the latest AI trends. Giants like Google, Amazon, and Apple have witnessed a surge led by OpenAI, Midjourney, and Stability.AI in generative AI, prompting them to catch up.
Apple, being itself, is bound to bring a unique perspective. Much of its work, such as visual AI technology, revolves around on-device processing and privacy and creating developer tools to support this.
Its developer-centric WWDC event is slated for next month, where expectations are high for potential generative AI-related announcements. The event may also feature updates about its highly anticipated AR/VR headset, among the launch of new software for the iPhone and iPad.