Apple, renowned for its innovative prowess, is once again setting the stage on fire with its AI ambitions! The tech giant, previously lauded for introducing the “Transformer” model-based autocorrect feature on iOS 17, is now gearing up to go big on generative AI. The proof? A flurry of intriguing job listings that hint at AI-driven advancements in multiple Apple products.
Imagine a conversational AI platform that not only chats but also vocally interacts with customers. Or perhaps, tech that generates long-form content, summarizes hefty articles, or promptly answers your burning questions! These aren't mere speculations but prospects Apple seems keen on exploring.
Key positions Apple is scouting for include roles in the App Store platform focusing on a generative AI-based developer experience, and in Apple Retail, which is eyeing the creation of a conversational AI platform. Siri and Spotlight search enthusiasts, rejoice! Apple is also bolstering its Siri Information Intelligence department.
Apple's plans to invest a whopping $1 billion annually to supercharge generative AI-based products. Skipping on generative AI? Apple believes it’s a missed opportunity they're not willing to overlook any longer.
Big plans are on the anvil with Apple likely utilizing large language models (LLMs) to power features in Siri and the Messages app. Think AI-aided features in Xcode for developers, AI-curated playlists for Apple Music lovers, and AI-enhanced writing tools for Pages and Keynote.
While rivals like Microsoft, Google, and Meta are already surfacing with AI-driven features, Apple’s strategy appears to be 'Better Late than Never'. It's not about jumping the bandwagon but doing it the 'Apple Way'!