The world has been abuzz with rumors of Apple's entry into the augmented reality (AR) realm for years. Now, the tech giant has finally unveiled its first AR glasses, and they've come with a significant price tag. The Vision Pro, Apple's introductory mixed reality device, is here, and it’s touted as a launchpad into a ‘new era of spatial computing’.
The Vision Pro is equipped with simplified eye and finger controls, digital elements responding to real-world cues, and immersive AR elements. But with its $3,499 price tag, one can't help but compare it with the Meta Quest VR unit, which offers many of the same features (including full VR capabilities, which the Vision Pro lacks) for a fraction of the price.
Apple's headset doesn’t seem to offer the mobility many had hoped for. Unlike Meta’s collaboration with Ray Ban, which resulted in stylish glasses with full AR and pass-through capability, the Vision Pro is bulky and tethered by a cable to a portable battery.
These shortcomings, paired with the Vision Pro's hefty price, make Apple’s foray into AR appear less promising than expected. While there's no doubt about the technology's potential, its price tag might limit mass adoption.
The jury is still out on how this device will fare in the market. For now, it seems like Apple has some catching up to do with Meta, which is willing to absorb initial costs to get more headsets into homes. It will be interesting to see how Apple pitches the Vision Pro and whether its unique selling points can justify the cost.
Undoubtedly, the Vision Pro marks an important development in AR technology's evolution, but the price tag may have stolen the limelight from the product itself during the initial launch.