April 20th marked the end of an era for Twitter's legacy blue checkmark verification, as Elon Musk made the daring decision to strip 420,000 accounts of their iconic icon. The blue checkmark, once a symbol of authenticity, now comes at a price – an $8 monthly subscription fee ($11 for mobile users).
The response to this bold move has been lukewarm at best, with only 600,000 of Twitter's 250 million users subscribing to the new Twitter Blue service. Among the legacy verified users, a mix of celebrities, artists, athletes, and media figures, a mere 5% have chosen to pay for the privilege of maintaining their blue checkmark.
So, who's on board with Twitter Blue?
A star-studded lineup of musicians, including Rihanna, Taylor Swift, Miley Cyrus, Britney Spears, and Snoop Dogg, have subscribed, along with Hollywood actors Ryan Reynolds, Chris Hemsworth, Hugh Jackman, and Neil Patrick Harris. The sports world is also represented, with tennis pro Novak Djokovic, NBA stars Dwyane Wade and Carmelo Anthony, and pro wrestlers John Cena and Randy Orton opting in.
Talk show hosts Jimmy Fallon and Ellen DeGeneres, as well as online influencers Mr. Beast and both Jake and Logan Paul, have joined the Twitter Blue ranks, while Khloe Kardashian has decided to keep her blue checkmark as well.
Even some celebrities who publicly criticized the move, like LeBron James, Stephen King, and William Shatner, are now labeled as paying subscribers of Twitter Blue.
As the blue checkmarks vanish from legacy accounts, many big-name stars have proudly announced their refusal to pay for the verification symbol. Patrick Mahomes, Jason Alexander, Karl Urban, Jason Isbell, and Chrissy Teigen have all declared they won't be subscribing. Halle Berry even tweeted a video of her late-night TV entrance with the caption, "Me joining you all tomorrow unverified," expressing her preference to lose the blue checkmark rather than pay for it.
With the number of subscribers likely to fluctuate and the future of Twitter Blue uncertain, one thing is clear: Elon Musk's April 20th gamble has Twitter buzzing, and the world is watching to see what happens next.