Multi award-winning creative agency Art of the Possible has announced the launch of Art of the Possible influence (AOTPi), a new agency dedicated to managing world-class influencer programs and offering exceptional value for brands on a global scale. The launch comes as a response to the growing role of influencer marketing in the industry and the increasing demand for influencer expertise.
Since its inception four years ago, Art of the Possible has cultivated a comprehensive social offering, encompassing content, paid social, community management, and large-scale influencer programs. AOTPi will now partner with brands to unlock the true potential of influencer marketing, emphasizing attention to detail and value for money. The agency's full-service influencer offering will cover strategy, influencer search and recommendation, negotiation, content management, paid social, community management, measurement, and reporting.
Based in London, AOTPi's leadership team will consist of Art of the Possible's Managing Director, Kat Patterson, who will also serve as Managing Director of AOTPi; Operations Director Faye De Marco, who will take on the role of Chief Influence Officer, AOTPi; and Creative Director Tim Hedges, who will continue his creative leadership duties at the main agency while also serving as Creative Director at AOTPi.
AOTPi launches with an impressive client roster, including Pernod Ricard, bibigo, and Laser Clinics. Kat Patterson expressed her enthusiasm for the new venture, saying, "The launch of AOTPi is a huge opportunity to take something we've already built and know we're doing exceptionally well to the next level." The team is eager to meet new clients, continue growing, and lead a business together, aiming to elevate industry standards and change the game.
