BBH has successfully drawn creative directors Selma Ahmed and Genevieve Gransden from competitor agency Adam&EveDDB, where they've contributed their talents for several years.
Ahmed and Gransden received promotions to creative directors at Adam&EveDDB in 2021, and they've been instrumental in creating impressive campaigns for various major brands. They're especially recognized for their work on EA Sports’ innovative Midnight Ramadan League campaign for the FIFA 21 video game. Other notable campaigns under their belt include those for booking.com, Lucozade, Peloton, H&M, and John Lewis, for which they developed the award-winning 2020 Christmas ad, ‘Give a Little Love’.
At BBH, the creative directors will be working under Helen Rhodes, the executive creative director, and Alex Grieve, the chief creative officer. Ahmed and Gransden initially partnered in 2014 at Sunshine, a creative agency. Following that, they transitioned to Crispin Porter + Bogusky London in 2016 and later to Adam&EveDDB in 2017.
Rhodes praised the new additions to BBH, noting, “Gen and Selma do the type of work that we talk about all the time at BBH. Great ideas, that are beautifully crafted, and impact culture." She lauded them further, stating that they're incredibly warm, energetic, and collaborative, and that they enhance the work and unite people across departments. She expressed her delight at having them join the team.
Ahmed and Gransden echoed their enthusiasm about their move to BBH: “Everyone knows that BBH has an incredible history, but what made us jump at the opportunity was seeing where the agency is heading." They look forward to being part of BBH's new era, excited about the agency's evolving work, incoming brands, and team members.