According to a recent survey analyzing 800+ million ad impressions on LinkedIn, there are several key factors that can boost the performance of video ads on the platform.
First, using humans in your ad visuals and copy can make a significant impact on your ad's success. The survey showed that ads featuring people generated a 46% higher click-through rate (CTR) and a 51% higher conversion rate compared to ads without people. This means that incorporating real people into your ads, whether in images or videos, can establish a connection with your target audience and increase engagement.
Second, the survey found that targeting specific cities can also lead to a significant improvement in ad performance. By narrowing your targeting to specific geographic areas, you can ensure that your ads are reaching the right people in the right locations. According to the survey, ads targeted to specific cities generated a 32% higher CTR and a 39% higher conversion rate compared to ads with broader targeting.
Finally, using numerical data in your ad copy can also have a positive impact on your ad's performance. By including statistics, percentages, or other numerical data in your ad, you can reinforce the value proposition of your product or service and make it more compelling to your target audience. The survey revealed that ads with numerical data had a 22% higher CTR and a 28% higher conversion rate compared to ads without numerical data.
By incorporating these three elements into your LinkedIn Ads strategy, you can see a significant improvement in your ad's performance. So, if you want to take your LinkedIn Ads to the next level and achieve higher engagement, be sure to include humans, cities, and numerical data in your campaigns.