Brave Bison, the trailblazing digital media and technology group which recently acquired Social Chain, has rolled out the red carpet for its new Chief Marketing Officer (CMO) – Hannah Baker.
Wavemaker's former Marketing maven, Hannah, is all set to bring her extensive marketing prowess to Brave Bison. Oliver Green, Brave Bison's Executive Chairman, expressed his enthusiasm about this new addition, stating, "Hannah's remarkable marketing acumen, coupled with her dynamism and adaptability, makes her the ideal choice to propel our brand and business, especially given the impressive business momentum we've witnessed lately."
Green believes Hannah’s appointment will elevate Brave Bison as they aim to establish a truly 21st-century digital marketing powerhouse.
As part of her new role, Baker will be a vital member of the leadership ensemble, reporting directly to Green. She's entrusted with the mission of bolstering the agency's stature as an avant-garde media, technology, and marketing partner, adept at engaging with the digital generation. Moreover, she's slated to spearhead growth across the firm's four divisions, namely, Brave Bison Performance, Brave Bison Commerce, Brave Bison Media Network, and Social Chain.
Expressing her elation about this transition, Baker remarked, "Joining Brave Bison's ambitious brigade at such a critical juncture is exhilarating. The company’s unique amalgamation of social-first creators, creative tech wizards, performance marketing gurus, and proprietary tech platforms, positions it as a game-changer for brands targeting digital natives at scale."
Highlighting Brave Bison's distinct edge of rapid innovation, she added, "The pace at which Brave Bison innovates leaves traditional players in the dust. I’m eager to dive in!"
Before her stint at Wavemaker, Baker embellished her resume with roles at the erstwhile Engine group, spanning geographies from London to New York and even across Europe and Asia.
Brave Bison flaunts a global presence with headquarters in London and branch offices scattered from Manchester to New York, and even Cape Town, Bulgaria, and Egypt.