As the holiday season approaches, Codorníu, the renowned wine brand steeped in history, is teaming up once again with One Day Agency for a spirited push in Q4 retail sales across the UK. Following the fizz of success from last year's campaign, the duo is set to charm consumers with a multi-faceted campaign that showcases Codorníu's exquisite selection of still and sparkling wines.
This festive season, Codorníu's effervescence will cascade through a series of channels, as One Day Agency orchestrates an integrated campaign brimming with cheer. The campaign, Codorníu's third major UK initiative this year, is poised to captivate shoppers from Waitrose to Amazon Fresh Co-Op with a creative burst of joy and sparkle.
Launching into the holiday spirit, the campaign will resonate across the nation, employing a diverse array of platforms. From the dynamic screens of broadcast VOD to the buzzing corridors of the London Underground, from the glossy pages of print to the digital realms of YouTube and social media, Codorníu's presence will be unmissable. Supermarket screens and bus stop posters are set to round out the extensive coverage, reflecting One Day Agency's prowess in delivering high-impact integrated campaigns.
Klaudia Szelugowska of One Day's growth team expressed excitement over the campaign's comprehensive approach, which seamlessly weaves together digital outreach with the tangible touchpoints of out-of-home advertising.
Marta Badía, Codorníu's Europe marketing and trade marketing manager, echoed this sentiment, expressing delight in embarking on yet another robust marketing venture in the UK with the trusted expertise of One Day Agency.
The collaboration is not just a testament to One Day Agency's creative vision; it's also a reflection of the agency's upward trajectory. Recently earning a spot in the Top 50 Prolific North Integrated Agency list, One Day Agency is distinguishing itself as a force in the industry, as evidenced by high client retention rates and impactful partnerships with brands like Codorníu and UNiDAYS.
As the corks pop and glasses clink, Codorníu and One Day Agency are ready to make this holiday season one to remember, merging traditional festivities with the modern flair of innovative marketing.