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AI Aims to Combine Product Analytics Approach with Legal Language Models (LLMs) lands a $3.5M seed investment to help companies demystify the performance of Large Language Models (LLMs) like ChatGPT. From API-driven analytics to NLP insights, discover how it’s leveling up the AI chat experience.


When it comes to leveraging Large Language Models (LLMs) like ChatGPT, many companies hit a roadblock: they simply don't know how well their AI is performing. Enter, a startup that just secured a $3.5 million seed investment to provide actionable insights into LLMs.

The dynamic duo, CEO Henry Scott-Green and CTO Alex Gamble—both ex-Googlers—recognized the gaping hole in understanding the performance and behavior of LLMs. "My model is a black box," is a phrase they heard repeatedly. So they took it upon themselves to develop, a tool designed to bring transparency to the rapidly expanding world of AI chat interfaces.

It's simple but genius. Companies share chat transcripts with Context via an API. These transcripts are then dissected using Natural Language Processing (NLP) to group and tag conversations based on topics. Finally, it gauges customer satisfaction from the responses provided by the LLM, thereby informing model effectiveness. is akin to product analytics platforms like Amplitude or Mixpanel. But instead of focusing on GUI interactions, it dives deep into textual interfaces. As LLMs become increasingly commonplace, Scott-Green believes there's an urgent need for specialized tools to understand and enhance these experiences.

Data security is paramount. ensures to strip out all personally identifiable information upon ingestion and doesn't use the content for model building or marketing. Additionally, the data is held for no more than 180 days before being deleted.

With a seed investment led by GV (Google's venture arm) and Theory Ventures, is geared up for scaling. The company is keen on building a diverse and inclusive team as they grow, signifying their commitment to corporate social responsibility.

So, if you're in the market for enhancing your AI chatbot experience or simply curious about how your ChatGPT model is performing, keep an eye on It promises to be a game-changer in the LLM ecosystem!