In a significant move, Omnicom Media Group (OMG) has promoted Dan Clays from his position as CEO of OMG UK to Chief Executive EMEA. Starting October 1, he will be responsible for shaping strategy, operations, and the evolution of various OMG agencies across the EMEA region, including OMD, PHD, Hearts & Science, and the Annalect data and analytics division.
Dan Clays leaves behind an impressive legacy as the CEO of OMG UK. Under his leadership, the agency won a whopping $1.3 billion in new business over the past two years. Notable sign-ups include British Airways, British Gas, Comparethemarket, Jaguar Land Rover, Peloton, and Virgin Media O2. His role in retaining significant clients like Channel 4, John Lewis Partnership, and the UK Government was also highly regarded.
Clays has been instrumental in shaping the organization's platform strategy that intertwines media, content, and commerce to drive growth. His initiatives include a retail media partnership between OMG and Tesco and the launch of OMG Impact—a tool that evaluates media owners based on different ESG criteria.
Dan Clays takes over from Guy Marks, who has been appointed as the CEO of PHD Worldwide. In his new role, Clays aims to expand on the accomplishments of Marks. "My priority will be to build on Guy Marks’ success by ensuring the future-fit offer and transformational technology that will drive growth for our clients, our agencies, and our talent across the region,” said Clays.
OMG CEO Florian Adamski lauded Clays' commitment to innovation, stating, "Dan has consistently driven business growth for our clients and agencies by keeping our offer several cycles ahead of the next disruption."
As the industry undergoes rapid transformations, Dan Clays is poised to guide OMG through the challenges and opportunities that lie ahead. His promotion highlights the organization’s confidence in his ability to deliver strong results in the ever-changing media landscape.
Dan Clays' promotion to Chief Executive EMEA for Omnicom Media Group is a testament to his track record and the organization's forward-looking approach. As Clays sets his sights on new horizons, the industry watches with keen interest.
Stay tuned for more updates on this key industry move!