The Department for Work and Pensions (DWP) has opted to continue its collaboration with London-based agency M&C Saatchi following a competitive pitch process. M&C Saatchi secures the role of lead creative agency and will concentrate on crafting compelling campaigns aimed at bolstering labour market participation, benefiting both job seekers and those already employed.
The upcoming campaigns set to launch early next year will focus on informing 'legacy benefit claimants' about the permanent transition to Universal Credit, aiming for enhanced clarity regarding the system switch.
Andy Corcoran, DWP's deputy director for marketing, commended M&C Saatchi's innovative approach and comprehension of the challenges at hand. "We're pleased to extend our partnership with them, especially as our communication priorities for the upcoming year involve reintegration into the workforce and transitioning legacy benefit claimants to Universal Credit," stated Corcoran.
Although the DWP has kept details confidential regarding the agencies involved in the pitch process, the decision to renew ties with M&C Saatchi follows the agency's recent re-structuring initiative.
Client Partner Clare Richardson from M&C Saatchi expressed delight in continuing their collaboration with DWP, highlighting the department's essential role in providing crucial services to millions. Richardson affirmed their commitment to crafting campaigns that resonate and effectively reach those in need of support.
The rekindled partnership between DWP and M&C Saatchi signifies a concerted effort to drive impactful communication campaigns, aiming to encourage workforce participation and facilitate a seamless transition for legacy benefit claimants to Universal Credit.