In a thrilling announcement, Bulla Co., the influencer agency catering to Gen Z, welcomes Justin Cooke, a seasoned digital marketing virtuoso, as its new Chairman. This appointment comes at a pivotal moment in Bulla Co.'s journey, following a year marked by transformation, growth, and strategic enhancements.
Bulla Co.'s evolution has seen the recent acquisition of the esteemed student marketing agency, Hype Collective, known for its unparalleled experiential prowess. In tandem, Bulla Co. has invested in state-of-the-art proprietary technology, a platform that pioneers social-led influencer marketing. This spate of developments, including Cooke's influential appointment, is anticipated to catapult the firm into an industry-leading position.
Justin Cooke brings over 25 years of expertise to the table, with a stellar career across media, marketing, and tech sectors. Known for his aptitude in scaling businesses, he founded Fortune Cookie, a global digital agency. He successfully nurtured it into a 250-strong team generating $30 million in revenue, before selling it to WPP in 2012.
Cooke has served on prestigious boards, including FutureLearn, Unicef UK, The Drum, British Interactive Media Association, and the British Museum’s Digital Advisory Board. His venture partner portfolio at Northzone, a top-ranking venture capital investor, includes high-profile names like Kahoot!, Tier, Trustpilot, Personio, and Klarna.
The amalgamation of Bulla Co. and Hype Collective, effective from June 19, 2023, synergizes the resources and competencies of both firms. This strategic merger promises enhanced services and growth opportunities.
Excited about his role, Cooke emphasized Bulla Co.'s in-depth understanding and relentless pursuit of innovation in the rapidly-evolving influencer marketing sector. He intends to harness his quarter-century of experience to globalize Bulla Co. and navigate the industry's impending disruptive wave.
Joshua Roche, Bulla Co.'s CEO, highlighted Cooke's entrepreneurial spirit, ambition, and values as driving factors in his appointment. He looks forward to partnering with Cooke to redefine how brands engage with creators and shake up the industry.
