DTM, a renowned racing series, has joined forces with digital content agency Little Dot Studios Germany for the 2023 season to expand its reach and attract new audiences. The partnership aims to create a multi-format approach on YouTube, leveraging the platform to increase the digital global reach of DTM.
Little Dot Studios Germany will employ a digital strategy that includes live content, video-on-demand (VOD), magazine features, and archive content. With the new partnership debuting alongside DTM's collaboration with the Allgemeiner Deutscher Automobil-Club (ADAC), YouTube will serve as a central hub for the international presentation of DTM's digital content.
Kay-Oliver Langendorff, ADAC e.V. Head of Partnerships, Cooperations, and Sponsoring, expressed enthusiasm for the collaboration, stating, "Little Dot Studios Germany is the ideal partner to position DTM further digitally and internationally due to their vast experience in the automotive and motorsport sectors." He added that the partnership offers an opportunity to reach new target groups with varied viewing habits, thereby placing DTM on an even broader platform.
The upcoming season's races will all be broadcast live on the DTM YouTube channel with English commentary. Nils Franck, General Manager of Little Dot Studios Germany, highlighted the partnership as a chance to showcase their digital and content distribution expertise. By introducing English commentary for all races, Franck believes they can help develop the DTM brand further and reach a global audience.