It's time to embrace longer content on Twitter! The social media giant, now under Elon Musk's leadership, has broadened its horizons and doubled the video length limit for paid subscribers from 60 minutes to a thrilling two hours. As a cherry on top, the video file size limit has also received a generous boost, from 2GB to a whopping 8GB.
Previously, the long video upload feature was a web-exclusive luxury, but now, the iOS app has also been invited to the party. However, Twitter still stands firm on its 1080p quality cap for video uploads.
Twitter's evolutionary moves, since Musk took the reins, align with his grand vision of transforming Twitter into a ubiquitous "everything app," rivalling platforms like YouTube. Influential shows like the All In Podcast and personalities like Tucker Carlson, who was recently ousted from Fox News, are already capitalizing on Twitter's new video length liberty.
This recent expansion in Twitter's functionality aligns perfectly with other creator-centric tools Musk has recently launched, such as the character limit extension to 10,000 for paid users, text formatting support, and a revamp of Super Follows into Subscriptions.
In the midst of these significant changes, Twitter has also ushered in a new CEO, NBCU’s Linda Yaccarino, while Musk continues to steer the ship as chairman and "CTO, overseeing product, software & sysops."
As it evolves, Twitter is keeping a close eye on emerging competitors like Mastodon, Bluesky, and Post.News, especially in light of a recent Pew study suggesting that 60% of U.S. Twitter users took a Twitter-sabbatical lasting several weeks over the past year.