Get ready for a Twitter transformation! The platform is exploring new ways to emphasize its visual elements, including the potential addition of a dedicated video tab on user profiles. This bold move comes as Twitter continues to reshape the user experience under Elon Musk's leadership.
Musk has consistently emphasized the need for enhanced video features, including improved monetization options for creators. He envisions Twitter eventually competing with YouTube by offering direct connections on the platform and a more favorable ad revenue share—if they can execute it successfully.
First and foremost, Twitter is investigating innovative approaches to present media content on user profiles, ultimately enhancing the overall video experience. As demonstrated in an example shared by Twitter designer Andrea Conway, the platform is considering updating the Media tab on user profiles with a more Instagram-like grid, making the experience more engaging and visually appealing.
This development aligns with Musk's plans to introduce a video tab soon. A separate in-app tab for videos could be the next step, featuring a TikTok-style stream of video content that users can effortlessly scroll through, displaying the best of Twitter's video uploads in real-time.
Interestingly, Twitter has dabbled in this concept before. In December 2021, the platform experimented with a full-screen feed for its Explore feature, which placed greater emphasis on video content. Though the trial was abandoned before Musk took over, the renewed focus on video might lead to its revival. Musk has already shown an interest in resurrecting older concepts and designs to boost user engagement.
Another intriguing test on the horizon involves rolling out inline images within longer tweets, which can now be up to an impressive 10,000 characters in length. This feature aims to make Twitter even more engaging and visually dynamic, as it continues to evolve under Musk's influence.