NBCU leader Linda Yaccarino has been appointed by Elon Musk as Twitter's next CEO, aiming to reinvigorate the platform and focus on business operations.
Musk confirmed Yaccarino's new position in a tweet, expressing enthusiasm about collaborating with her in transforming Twitter into "X, the everything app." Yaccarino's primary focus will be business operations, while Musk will concentrate on product design and new technology as Twitter's chairman and CTO.
Yaccarino recently announced her departure from her role as chairman of Global Advertising & Partnerships at NBCU. Her appointment as Twitter's CEO is a strategic move, considering the platform's advertising struggles under Musk's leadership. Erratic content moderation policies and inconsistent verification systems have led to a decline in advertisers, making Yaccarino's advertising expertise vital for Twitter's growth.
Musk and Yaccarino appear to have a positive working relationship already, as evidenced by Yaccarino interviewing Musk at an advertising conference in Miami last month. During the event, she praised Musk's commitment to accessibility and participation in the platform's new transparency and safety rules.
Yaccarino emphasized the importance of advertising for Twitter's profitability and supported Musk's views on freedom of speech, noting that it does not equate to "freedom of reach." Her dedication to improving Twitter's brand image and encouraging dialogue between advertisers and Musk demonstrates her readiness to lead the platform towards a more successful future.
As Twitter's new CEO, Linda Yaccarino brings her advertising prowess and experience to the forefront, with the potential to reshape Twitter's business operations and revitalize the platform under Elon Musk's guidance.