Expandi Group, the largest EMEA B2B martech and adtech provider, has acquired account-based marketing (ABM) platform Jabmo. The deal, which was announced on September 26, 2023, will give Expandi a significant boost in its ABM capabilities, adding Jabmo's leading platform and expertise to its own portfolio of martech solutions.
Jabmo is a well-known and respected player in the ABM market, with a strong track record of helping businesses of all sizes achieve their ABM goals. The company's platform provides a comprehensive suite of tools for identifying, targeting, and engaging with target accounts. Jabmo is also one of the few ABM platforms to be included in Gartner's Magic Quadrant for ABM Platforms.
Expandi said that the acquisition of Jabmo is part of its strategy to become a "one-stop shop" for B2B martech solutions. The company believes that the combination of Jabmo's ABM expertise and Expandi's martech capabilities will give businesses a powerful toolset for achieving their marketing and sales goals.
What the acquisition means for businesses
For businesses that are looking to implement or improve their ABM strategies, the acquisition of Jabmo by Expandi is a positive development. Expandi's expanded ABM offerings will give businesses more options to choose from and more resources to help them succeed.
Specifically, the acquisition of Jabmo will give businesses access to the following benefits:
- A comprehensive suite of ABM tools, including account selection, targeting, engagement, and reporting
- Integration with other Expandi martech solutions, such as CRM and marketing automation platforms
- Access to Jabmo's expertise in ABM strategy and implementation
Overall, the acquisition of Jabmo by Expandi is a positive development for the ABM market and for businesses that are looking to improve their ABM capabilities.