Facebook's monthly active users have reached a staggering 3 billion, according to Meta's latest quarterly report. While Facebook's popularity among younger users has waned, these figures prove the social media giant is far from extinct. Furthermore, Meta's suite of apps, including WhatsApp, Instagram, Messenger, and now Threads, boasts 3.88 billion monthly active users - close to half the global population.
Though reaching such milestones is an impressive feat, what interests Meta and its investors more is the steady growth of daily active users. Facebook now hosts 2.064 billion daily active users, a notable increase from last quarter's 2.037 billion. This growth is particularly crucial considering Facebook reported its first-ever quarterly drop in daily active users in Q4 2021.
Reels, Meta's answer to TikTok, may be partially responsible for driving this user growth. Meta CEO Mark Zuckerberg revealed that Reels garners 200 billion views per day across all Meta apps.
The newly launched text-based social platform Threads, integrated with Instagram, also appears to be performing well. Zuckerberg expressed his excitement about the promising roadmap ahead, a stark contrast to his demeanor during previous earnings calls when Meta reported concerning revenue declines.
"Out of the gate, we witnessed unprecedented growth, and more importantly, the number of daily returning users is higher than expected," Zuckerberg commented.
Threads amassed 100 million users within its first five days. Despite the unlikely event of all these users becoming devoted Threads contributors, Zuckerberg announced last week that "10s of millions of people come back daily," which is indeed an impressive achievement.