London-based agency M&C Saatchi emerges triumphant in the competitive pitch process, securing the coveted position as the Financial Conduct Authority's (FCA) lead creative agency. Tasked with steering the regulator's flagship consumer protection campaigns, namely ScamSmart and InvestSmart, M&C Saatchi steps into the role with a commitment to safeguarding consumers.
The agency's responsibilities span strategy, creative development, production, PR, and partnership marketing, aligning efforts to aid loan and investment consumers at risk of potential fraud.
Helen Bowers-Easton, FCA's director of communications, expressed enthusiasm about the collaboration, stating, "We are excited to partner with M&C Saatchi in our mission to protect consumers. Their innovative ideas to reach a wider audience and empower informed financial decisions, be it avoiding scams or maximizing financial opportunities, stood out to us."
This notable win adds to M&C Saatchi's successful roster, complementing their engagements with Dreams, Diageo, UK Finance, Science in Sport, and National Grid over the past year.
Angus Maclay, client partner at M&C Saatchi, highlighted the agency's prior success with the "Arnie" campaign in 2019 and expressed delight at the renewed partnership with FCA. He emphasized the importance of this engagement in aiding consumer protection amidst current financial challenges, citing collaborative efforts with organizations like the National Cyber Security Centre and UK Finance to fortify consumer security.