Dave Wilding, formerly X/Twitter UK's senior director of planning, steps into a significant role as the Chief Strategy Officer at EssenceMediacomX, slated to commence from January 2. Following a brief stint in consultancy at EdenLab, Wilding returns to the agency sphere with a focus on delivering strategic excellence for the agency's diverse clientele, including numerous top global brands.
Reporting directly to the newly appointed CEO, Clare Chapman, Wilding's responsibilities extend across the agency's client portfolio, aiming to leverage his strategic insights for impactful media, tech, and data-driven strategies.
Wilding expressed his excitement about joining the agency, highlighting its data-driven approach and a shared optimism about the future of media, technology, and creativity. He emphasized his readiness to contribute to the agency's growth trajectory.
Having navigated through significant industry transitions during his tenure at X/Twitter, including Musk's acquisition, Wilding brings a wealth of experience and strategic vision to his new role. Chapman highlighted his pivotal role in driving breakthroughs, synergizing media, creative, and data to forge new avenues for growth and innovation within the agency.