International sports and entertainment marketing agency Fuse is set to embark on a new era of growth and client service as it promotes Victoria Chew to the position of managing partner. As part of her new role, Chew will join the company's executive board and be responsible for driving new business and overseeing client servicing across Fuse's sports and entertainment portfolios. Brands such as Trivago, Vodafone, Asahi Super Dry, and PepsiCo Entertainment will benefit from her leadership.
This strategic promotion comes as Fuse aims to enhance its growth and elevate client servicing across all its portfolios. Chew will also focus on showcasing the company's expertise in music festivals, talent deals, and music licensing. She will report directly to Fuse's managing director, Sarah Kendall.
Kendall praised Chew's appointment, citing her outstanding track record in winning new business for Fuse and her extensive experience overseeing vital client accounts. Chew's familiarity with rights holders and her commercial acumen make her the ideal candidate for the role.
Chew has enjoyed a successful ten-year tenure at Fuse, during which she has contributed to the year-on-year growth of key retained clients and secured new business from major brands like Enterprise, HSBC, Vodafone, Skoda, and Asahi. Thrilled about her promotion, Chew expressed her eagerness to leverage her experience and passion to further develop Fuse's culture and deliver top-notch work for clients across a broad spectrum of sports and entertainment properties.