Skip to content

Generative AI Revamps Google Search: A New Era Begins

Google takes a leap forward with its innovative generative AI features in Search. Brace yourself for a new Search experience that simplifies your quest for information!

Generative AI Revamps Google Search: A New Era Begins

Google is unlocking the doors to its new generative AI features in Search! After a sneak peek at its I/O event a fortnight ago, Google is now initiating the roll-out of its innovative Search Labs. This program will allow users to register for trials, including the Search Generative Experience, and get hands-on experience before a broader public launch.

Google will notify you via email once you can begin testing the new generative AI capabilities in Search if you've registered for Search Labs. Haven't signed up yet? Don't fret! You can do so by clicking the Labs icon in the latest Google app version (Android and iOS) or on Chrome desktop.

Welcome to a revolutionized Search experience! The new generative AI integrated Search will simplify understanding complex topics and make tasks more effortless, Google promises.

Imagine diving into a new or intricate subject and finding an AI-powered snapshot guiding you through the crucial factors. You'll no longer need to split your queries. For instance, if you're torn between learning the ukulele and guitar, Search will provide a comprehensive overview.

This innovative Search can also deliver concise tips for specific queries. Whether you're battling an old coffee stain on a wool sweater or scrambling to renew your passport quickly, Google has got you covered. You'll discover key information and explore a spectrum of options to make informed decisions with web assistance.

There's good news for shopping enthusiasts too! Google's new search experience incorporates a Shopping feature. Looking for "Peel and stick wallpaper for kitchen"? Search will offer important details like ease of removal, along with a list of options, prices, customer ratings, and purchasing links.

Want to dig deeper? Opt for "ask a follow-up question" or choose a suggested next step, leading you into a conversational mode for further inquiries. Google will maintain the context from one question to the next.

"This experiment signifies our initial stride in incorporating generative AI into Search. We'll be rolling out numerous updates and enhancements over time," Google announced in a blog post. "As we strive to make search more intuitive and natural, we look forward to your feedback on these new capabilities."