Skip to content

Get Ready to Rule Instagram Reels with Epic New Features: Trendy Audio, Supercharged Editing, and Gift Expansion to Delight Your Fans!

Attention all Instagram Reels creators! Get ready for some exciting new features that will help you stay on top of the latest trends, improve your editing skills, and connect with your fans like never before.

First up, we're introducing a new destination for you to discover the hottest audio and hashtags on Reels. You can see what's trending, how many times the audio has been used, and even save it for yourself. Plus, we're adding a feature to show you the top trending topics and hashtags so you can keep your content fresh and relevant.

But that's not all. We're also making it easier for you to edit your Reels with a new unified editing screen that brings together video clips, audio, stickers, and text. This visual approach will help you align and time your elements more seamlessly, and we'll be rolling out even more editing tools soon.

For those of you who want to better understand how your content is performing, we're adding two new metrics to Reels insights: total watch time and average watch time. This will give you valuable insights into where viewers drop off and how you can improve engagement. And if you're gaining new followers from your Reels, we'll notify you so you can see how your content is contributing to your growth.

Finally, we're expanding our gifts feature to more countries, including Australia, Canada, France, Mexico, New Zealand, and the UK. And we're adding a new feature that lets you see which fans have sent you gifts so you can show them some love in return.

At Instagram, we're committed to helping creators like you express your creativity, connect with your audience, and build a thriving community. These updates are just the beginning, so stay tuned for more exciting developments to come!

Latest