Skip to content

Google Acknowledges Redirecting More Than a Third of Safari Ad Revenue to Apple

Google pays Apple a staggering 36% of its Safari advertising revenue to maintain its position as the default search engine on the popular browser.

Google Pays Apple Billions to Be the Default Search Engine on Safari

In a startling revelation, tech behemoth Google has been found to be paying over a third (36%) of its Safari advertising revenue to Apple, demonstrating the lengths to which it is willing to go to maintain its position as the go-to search engine.

This bombshell disclosure came to light during an ongoing trial in the US courts, where Google is defending itself against accusations of fostering an advertising monopoly. The trial, initiated by the US Department of Justice, alleges that Google's tactics have unfairly hindered competition in the online advertising market.

Google, however, vehemently contests these claims, asserting that its apparent dominance stems from the superior quality of its products. Any ruling against Google could have far-reaching consequences for the global tech industry.

While much of the information presented at the trial remains confidential, some details have been made public. It has been revealed that Google has disbursed a staggering $26 billion (£21 billion) to various companies, including Apple, Samsung, and Mozilla, to secure their default search engine status.

Wall Street analysts estimate that more than $18 billion of this sum has been funneled to Apple. Judge Amit Mehta, presiding over the case, is not expected to deliver a verdict until early next year.

This revelation underscores the fierce competition that exists within the tech industry and the lengths to which companies are willing to go to secure market dominance. While Google's substantial payments to Apple may seem excessive, they highlight the company's unwavering commitment to maintaining its position as the world's leading search engine.

Latest