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Google Launches New Topic Authority System to Better Surface News Content

Google has announced a new search system named "topic authority" to help surface relevant, expert, and knowledgeable content in Google Search and Google News. The system looks at a number of signals to understand the expertise of a publication in a specific area of interest.

Google Launches New Topic Authority System

Google has announced a new search system named "topic authority" to help surface relevant, expert, and knowledgeable content in Google Search and Google News. The system looks at a number of signals to understand the expertise of a publication in a specific area of interest, including:

  • Notability of a source for its topic or location
  • Influential and original reporting
  • Reputation of the source

For example, if there is a flood in your area, Google's topic authority system will help to surface content from local news publications that are familiar with the situation. This will help to ensure that you are getting the most accurate and up-to-date information possible.

Google says that the topic authority system is not new, but they are just now talking about it more publicly. They have been using it for several years to help improve the quality of search results.

If you are a publisher, there are a few things you can do to optimize for topic authority. First, make sure that you are providing great coverage about the areas and topics you know well. Second, build relationships with other experts in your field and cite their work in your own writing. Finally, promote your content on social media and other channels.

By following these tips, you can help to ensure that your content is seen by more people and that you are rewarded with better visibility and traffic from Google Search and Google News.

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