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Gravity Global Welcomes Bobby Pearce: The New U.S. Head of Creative

Celebrated creative maestro, Bobby Pearce, embarks on a new journey with Gravity Global. With a legacy at BBDO and The Wonderful Company, Pearce is set to elevate the agency's creative paradigm.

Gravity Global Welcomes Creative Luminary: Bobby Pearce

In a move that's bound to stir the creative waters, Bobby Pearce, the distinguished creative force behind BBDO, David&Goliath, and The Wonderful Company, steps into Gravity Global as the U.S. Head of Creative. This appointment is on the heels of Gravity's acquisition of 9thWonder, marking a pivotal expansion of the agency's footprint.

With a storied career navigating the echelons of creative powerhouses like Fallon Worldwide, Goodby, Silverstein & Partners, and steering his ventures (Damman Pearce and Van Winkle & Pearce), Pearce's artistry is synonymous with brand giants like BMW, AT&T, and Microsoft. His distinctive, humor-laden approach has not only captured audiences but also clinched accolades including Cannes Lions and Effie awards.

Commenting on his new role, Pearce praised Gravity Global's unique ethos. "Their passion, collaboration, and unwavering commitment to creativity align with my vision," he remarked. "It’s exhilarating to join an agency that fuses individual dynamism with global scale."

Pearce's role extends beyond ideation. He's primed to be a talent magnet, enhancing diversity and fostering creative prodigies. Partnering with Paul Anderson, Global Executive Creative Director, Pearce will orchestrate from Gravity’s Los Angeles base, collaborating with global units.

Jose Lozano, Gravity Global’s President, lauds Pearce's induction. "Bobby's unparalleled creative genius, coupled with his mentorship abilities, equips us to ascend to unparalleled heights in North America," Lozano said, exuding optimism about the agency's promising horizon.