Hall & Woodhouse, the storied Dorset-based beer and pub company, has joined forces with Leeds-based strategic marketing consultancy Big Black Door. The partnership aims to breathe new life into Hall & Woodhouse's ale portfolio, which includes iconic brands like Badger Beers and Outland.
While Hall & Woodhouse boasts a rich 240-year history rooted in Dorset, the company is eager to innovate. The aim is to make their beer brands more relatable and appealing to the modern consumer. Big Black Door’s expertise in the alcoholic drinks industry and their pragmatic approach made them the ideal collaborator.
Gareth Turner, founder of Big Black Door, expressed his excitement: “I’ve longed to return to my marketing roots in beer since I started Big Black Door. We’re thrilled to work with Hall & Woodhouse on the next phase of their growth plan.”
Giles Mountford, Drinks Marketing Manager at Hall & Woodhouse, emphasized that consumer insights would play a critical role in the new strategy. He added, “Working with Big Black Door will help us maximize the impact of our marketing efforts and bring Badger and Outland beers to a new audience.”
Both teams are primed to hit the ground running, as the partnership begins immediately. They will focus on customer-led marketing efforts, relying on consumer insights to develop a more enticing and memorable core ale range.
This partnership marks a significant step for Hall & Woodhouse as they seek to modernize their approach while retaining their storied history. Big Black Door’s rich experience in the FMCG and beer sectors is expected to bring a fresh perspective to Hall & Woodhouse's marketing strategy.
The collaboration between Hall & Woodhouse and Big Black Door is more than just a business partnership; it’s a fusion of traditional brewing mastery with modern marketing prowess. Both parties are eager to embark on this journey, promising an exciting new chapter in the beverage industry.
Stay tuned for more updates on this refreshing partnership!
