Allstar, a leading provider of bespoke fuel solutions and EV fleet services in the UK, has partnered with Havas CX helia to spearhead its brand awareness campaign. After an extensive competitive pitch process, the renowned British agency has been selected to launch Allstar's first major campaign promoting its EV charge cards.
The comprehensive omnichannel campaign aims to target hybrid and electric vehicle owners, effectively conveying the tangible benefits of Allstar's charge cards. With a focus on creativity and strategic execution, Havas CX helia's appointment signifies Allstar's commitment to elevating its brand presence.
David Macmillan, Managing Director of Havas CX helia, expressed his excitement about the partnership, stating, "We were particularly excited by their ambitions for the brand and desire to be far braver in their creative campaigns. We look forward to partnering with this fresh dynamic team."
The campaign will feature a series of captivating out-of-home executions, complemented by social media engagement, digital display ads, radio spots, and press activities. By leveraging a multi-channel approach, Allstar aims to engage its target audience and effectively communicate the advantages of their charge cards.
Sarah Ireland, Head of Marketing at Allstar UK, expressed her confidence in the partnership, stating, "Havas CX helia brought a wealth of experience and challenging creative expertise to the pitch, and we are excited to see the first campaign launch this week, with creative we are proud to see live across the country."
With the collaboration between Allstar and Havas CX helia, the stage is set for a dynamic and impactful brand awareness campaign that will solidify Allstar's position as a leader in the fuel and EV fleet solutions market.