Rise at Seven, the search-first creative agency, has named Will Hobson as its VP of PR for its U.S. operations, marking a significant step in the company's U.S. expansion strategy.
Hobson previously served as the PR director for Rise at Seven UK and founded the agency's London office. Under his leadership, the office grew to a team of 25 within two years. He now sets his sights on the American market, operating from the Manhattan office.
The American arm of Rise at Seven has already reported $1.5 million in revenues since its launch 18 months ago. Hobson aims to build on this success, stating, "The market opportunity is huge for us and we’ve been welcomed with open arms."
Under Hobson's leadership, Rise at Seven U.S. has already secured contracts with brands in various sectors including ecommerce, travel, automotive, fashion, and tech. Carrie Rose, the founder of Rise at Seven, expressed excitement about future plans, including expanding the U.S. team and noted that having Hobson lead the U.S. operations "is an exciting time for us."