In a tightly contested selection process, Honda has named Exposure as its chief creative agency, triumphing over contenders VCCP and Hakuhodo/Sid Lee.
Fabrice Estève, head of marketing at Honda's automobile division, expressed his enthusiasm in collaborating with Exposure, citing their impressive vision for strategy and creativity as instrumental in navigating the brand's upcoming phase of "electrification."
"We're thrilled to embark on this journey with them, fulfilling our commitment to partners and customers across Europe," Estève remarked.
Ben Wardle, managing director at Exposure, echoed the excitement, highlighting Honda's iconic status and remarkable product narrative. "Exposure's innovative thinking and dedication to craft stood out. This partnership unites two entities driven by a shared passion for redefining the norm. We're eager to spearhead Honda's advertising endeavors across Europe."
This collaboration signifies a strategic synergy between Honda's ambitions for the future and Exposure's creative prowess, marking the onset of a promising era in the brand's advertising landscape.