In an effort to help users create more engaging Reels, Instagram is introducing improvements that make it easier to discover and use templates based on successful short-form videos.
Instagram is launching an improved Template Browser that allows users to search Reels templates by categories like 'Recommended', 'Trending', and 'Saved'. This centralized approach to using templates aims to make it easier for users to follow key trends and formats, thereby aiding them in crafting more effective video content. The Template Browser will be available within the Reels creation flow, accessible via existing image gallery options, or by tapping the camera icon on the Reels tab.
Additionally, Instagram plans to enhance the template editing process with new features that streamline the creation flow.
In the near future, when a user creates from a template, elements such as audio, clip numbers, clip durations, and AR effects will automatically be added to the Reel. Instagram also plans to add text and transitions used in the original Reel.
While these details will be fully customizable, simply having them all listed could make it easier for users to repurpose each element and make the most of effective formats.
Although the use of templates can potentially limit originality, they can serve as a great source of inspiration for users in need of quick ideas, making it easier for them to create and share engaging content on the app.