Skip to content

Instagram Rolls Out Collaborative Carousel Post Testing

Instagram introduces live tests for its collaborative carousel posts, allowing users to contribute to another user's carousel for enhanced engagement.

Instagram app interface showing the collaborative carousel post feature with multiple contributors.

In an innovative move, Instagram has embarked on live testing of its collaborative posts feature, which lets users participate in carousel feed posts. This functionality aims to offer an enriched interactive experience on the platform.

As demonstrated, users can now permit others to incorporate their photos or videos into a carousel post. This offers a more collective perspective, especially for events like gatherings or parties. A noteworthy point is that the original post creator has the autonomy to accept or deny any submissions. The collaborative post remains solely on the creator's timeline.

Each entry in the carousel will also highlight the contributor's username and the timestamp of that specific post.

These interactive features are part of Instagram's ongoing efforts to accentuate collaborative posting, aiming to foster increased in-app interaction. Alongside this, Instagram has also unveiled a feature that lets users share Stories with multiple groups simultaneously. This aids in customizing the audience for one's stories. In addition, the platform has integrated a function for sharing feed posts exclusively with "Close Friends", promoting more private engagement.

These advancements indicate a trend towards intimate group interactions on the platform, rather than just maximizing public outreach. By incorporating direct engagement features, Instagram not only boosts user participation but also gains deeper insights into users' close connections, potentially enhancing content discovery.

Presently, this collaborative carousel feature is undergoing trials with a select group of users.