Meta has announced the global rollout of Instagram’s Channels feature, previously available only to a select group of creators and users. Channels allows creators to share one-to-many messages with their fans, enhancing the platform's capabilities for influencers, artists, and organizations.
Meta first introduced Channels on Instagram in February, aiming to enable more direct and broad communication between creators and their followers. In May, the platform expanded this feature to support collaborators, providing even more possibilities for engagement.
Users can discover channels to join via the "Suggested channels" section located in the Direct Messages (DM) area. Instagram tailors these suggestions based on users' interests, interactions with creators, and overall activity on the platform. Users can also search for broadcast channels directly within the DM section.
In addition to the global rollout of Channels, Meta is testing several new features and tools. These include question prompts for followers, a dedicated channels tab in the inbox, the ability for creators to set a channel expiration date and time, the addition of a moderator to help manage members, and the capability to share a link or preview to Stories.
This announcement follows Meta's recent introduction of Channels on WhatsApp. The WhatsApp Channels feature, initially launched with select partners in Colombia and Singapore, aims to provide a platform for local and global authorities and agencies to connect with the public.