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Intel Encourages Developers to Craft AI-Integrated PC Applications

Intel initiates the AI PC Acceleration Program, encouraging developers to create AI-centric apps for the new Core Ultra mobile chips with built-in NPUs.

Intel's Bold Move: Empowering AI-Enabled PC Apps through the AI PC Acceleration Program

As AI continues to reshape the technological landscape, Intel underscores its commitment to leading the charge. With the announcement of its AI PC Acceleration Program, Intel is bridging the gap between the raw power of its upcoming Core Ultra mobile chips—integrated with neural processing units (NPUs)—and the applications that harness their capabilities.

Scheduled to hit the market on December 14th, the Core Ultra chips stand out with their dedicated NPU. This NPU functions similarly to a GPU, but it's designed specifically for accelerating AI tasks, such as the background blur in Windows 11's video chat Studio Effects. Yet, hardware prowess alone isn't enough. The real game-changer lies in developing apps that capitalize on this AI acceleration.

Intel's AI PC Acceleration Program is the solution, bringing together over 100 software vendors and fostering the creation of more than 300 AI-driven features. The collaboration encompasses major industry players, including Audacity, Adobe, BlackMagic, Webex, and Zoom. By providing access to AI toolkits like OpenVINO, design expertise, and marketing support, Intel ensures developers are well-equipped to navigate this emerging domain.

Emphasizing the significance of this collaboration, Martin Keary of Audacity stated, "With such initiatives, we envision a revolutionary creative space for musicians, podcasters, and audiophiles, paving the way beyond traditional audio tools."

Robert Hallock of Intel elucidated that this is not their maiden venture into promoting AI-centric development. Previous endeavors targeting servers and data centers resulted in approximately 1,000 AI-optimized software instances.

Hallock further highlighted the program's inclusivity, emphasizing that the resultant AI functionalities wouldn't be exclusive to Intel's NPU. They'd seamlessly integrate with AI hardware from giants like AMD and Apple. He foresees NPUs becoming a staple in PC processors, ensuring developers have a reliable tool for power-intensive AI operations, given NPUs' efficiency over GPUs and CPUs.

Underscoring the NPU's role, Hallock stated, "With the perfect blend of performance and energy efficiency, the NPU promises extended battery life and GPU offloads, bringing forth unparalleled benefits." As Intel gears up for this AI evolution, the PC landscape is on the cusp of a transformative leap.

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