In a significant move signaling a creative surge, The Gate has enlisted Jo Ratcliffe, an illustrious name in the advertising world, as their Associate Creative Director. Known for her impactful stints at J. Walter Thompson and Fold7, Ratcliffe boasts a portfolio that stands as a testament to her creative genius. Brands like HSBC, Nestle, NCVD, CoppaFeel, and Rightmove have benefitted from her innovative insights.
Ratcliffe's credentials aren't just confined to her work; her accolades do the talking. Her globally acclaimed campaign for NCVD, titled 'The Not So Beautiful Game,' graced headlines across 100+ platforms. This campaign not only won a Cannes Gold Lion but also found its way to the prestigious shortlist for the Glass Lion, and was among Campaign UK's Top 10 works in 2018.
Beyond her work, Ratcliffe shines as a beacon of leadership and advocacy for equality in the creative domain. Recognized as a Creative Equals 'Future Leader', she's an embodiment of commitment to diversity in the field. Ratcliffe's influence isn't restricted to her workplace; she's an active guest lecturer and mentor, nurturing the creative mavens of tomorrow.
Lucas Peon, CCO of The Gate, expressed his enthusiasm, stating, "Working with Jo has always been a pleasure. Her entry into our team guarantees innovative ideation and pushing creative horizons."
Echoing Peon's sentiment, Ratcliffe shared her excitement about her new role, mentioning how the agency's recent work caught her attention, and emphasizing her readiness to dive deep into the creative currents at The Gate.
The agency itself has been on a winning spree, clinching numerous accolades over the past 18 months, including 5 Cannes Lions and 3 D&AD Pencils, among others. Their recognition as a potential contender for Small Agency of the Year at the Oystercatcher Awards further seals their reputation as an industry frontrunner.
With Ratcliffe on board, the creative future of The Gate looks even brighter. The industry awaits the magic this collaboration promises to unfold.