Lexington-based full-service agency Cornett, known for its innovative branding and marketing solutions, has promoted Jonathon Spalding to Creative Director. With an impressive background in crafting viral campaigns, Spalding's promotion signals an exciting phase for the agency.
Joining Cornett in 2013 as a junior copywriter, Jonathon Spalding has a reputation for thinking outside the box. He honed his skills, particularly on projects focused on Kentucky’s bourbon sector. It didn't take long for Cornett to recognize that Spalding was much more than just a gifted copywriter.
Spalding spearheaded the highly successful "Horse Kicks" campaign for VisitLEX, which garnered over three billion earned impressions and secured numerous industry awards, including a Shorty Award, Clio Award, and Ad Age Small Agency Campaign of the Year.
Whit Hiler, the executive creative director at Cornett, praised Spalding's persistence and ability to bring groundbreaking ideas to life. “Jonathon is persistent in growing as a leader, chasing big ideas, and doing what’s right for our clients,” Hiler remarked.
Jonathon's portfolio is diverse. He has led impactful campaigns like "Here for It" for mass-media holding-company Gannett, as well as “The Roar” for Lexington’s iconic Thoroughbred racing facility, Keeneland. Both campaigns received industry recognition and awards.
Given Spalding's track record and fresh creative vision, the industry is eagerly anticipating what he will bring to the table as Creative Director. His ascendancy signals Cornett's ongoing commitment to innovation and effective brand storytelling.
Jonathon Spalding's promotion to Creative Director at Cornett reaffirms the agency's dedication to fostering top-tier talent and executing cutting-edge marketing campaigns. With a resume full of successful, award-winning projects, Spalding is poised to lead Cornett into a new era of creative excellence.
Keep an eye on what’s next for Jonathon Spalding and Cornett as they continue to redefine the advertising landscape.