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Krispy Kreme Doughnuts Teams Up with VCCP Media to Boost UK and Ireland Business

Krispy Kreme has chosen VCCP Media as their new lead agency partner to help drive their UK and Ireland business, focusing on strategy, media planning and buying, and SEO.

Krispy Kreme, the popular US doughnut and coffeehouse chain, has recently announced its partnership with London-based VCCP Media as the new lead agency for its UK and Ireland operations. After a rigorous three-way pitch process, VCCP Media emerged victorious, ready to take on the responsibility of driving high-value campaigns for Krispy Kreme in pursuit of their short-term and long-term growth objectives.

As part of their collaboration, VCCP Media will be focusing on multiple aspects of Krispy Kreme's marketing strategy, including media planning, media buying, and search engine optimization (SEO). The agency's winning pitch demonstrated a deep understanding of Krispy Kreme's requirements and showcased their ability to drum up creativity.

Krispy Kreme's Chief Marketing Officer, Emma Colquhoun, expressed excitement for the future of the partnership, stating, "VCCP Media has shown that they have great insight into what we need from a media partner, and we are thrilled to work with them on the goals we want to achieve in the coming years."

The new marketing strategy devised by VCCP Media aims to capitalize on key gifting moments throughout the year, such as Valentine's Day, Easter, Eid, The King's Coronation, Halloween, and Christmas. This targeted approach will help Krispy Kreme maximize its reach and impact during these high-traffic periods.

VCCP Media CEO, Tara Marus, shared her enthusiasm for the partnership, saying, "We are absolutely delighted to have been appointed to work in partnership with such an iconic brand as Krispy Kreme to partner with them on their journey to realise their fantastic ambitions to increase e-comm and App loyalty. Our shared challenger spirit is truly evident, and we are excited at the opportunities to collaborate and drive business growth."

As Krispy Kreme and VCCP Media embark on this exciting journey together, fans of the doughnut and coffeehouse chain can expect fresh, innovative marketing campaigns that will take the brand to new heights in the UK and Ireland.