Skip to content

Lacoste, French Icon, Joins Forces with The Sandbox to Commemorate 90th Anniversary

Experience the Lacoste World Tour in The Sandbox, celebrating Lacoste's 90th anniversary with $SAND prizes. A union of fashion heritage and digital innovation.

Lacoste Teams Up with The Sandbox for a Web3 Gaming Extravaganza: The Lacoste World Tour

Lacoste, the renowned fashion label, has partnered with The Sandbox, a leading Web3 gaming platform, to unveil the exclusive Lacoste World Tour. Celebrating Lacoste's 90th anniversary, this limited-time multiplayer Web3 experience rewards UNDE3 NFT holders with chances to win $SAND prizes.

This collaboration introduces the Lacoste World Tour within The Sandbox, offering themed locations like Tokyo, São Paulo, Paris, and Golf Island, each with unique prizes in $SAND, the native token of The Sandbox ecosystem. Lacoste's venture into the digital realm follows the successful launch of its virtual boutique earlier this year, which united Club Lacoste members.

In response to this announcement, the price of SAND experienced a 2 percent increase, reaching around $0.397 in the early Asian trading session on Friday. The altcoin, known for its gamified features, has gained significant traction in the cryptocurrency market and is positioned for further growth.

Arthur Madrid, CEO and co-founder of The Sandbox, sees this collaboration as a testament to how blockchain can redefine traditional business models, enabling Lacoste to engage Web3 users more effectively.

Sebastien Borget, COO and co-founder of The Sandbox, believes this partnership will not only attract more users to Web3 gaming but also unlock a new realm of possibilities for players and content creators, celebrating creativity in fashion and culture.

Benjamin Blamountier, Lacoste's VP of Global Brand and Customer Experience, emphasizes the company's commitment to expanding through emerging digital technologies beyond the 90th-anniversary celebrations. Meanwhile, UNDW3 NFT card holders are in line for a special prize of 100,000 $SAND during a launch event from November 23 to December 06.