On Monday, Linda Yaccarino took the helm as Twitter's new CEO, as announced via her tweet, "It happened — first day in the books! Stay tuned…"
It happened — first day in the books!— Linda Yaccarino (@lindayacc) June 6, 2023
Elon Musk, Twitter's owner, revealed in mid-May that he had selected a new CEO for the social media giant. Not long after, Yaccarino resigned from her position as chairman of advertising and partnerships group at NBCUniversal, signaling the start of her journey with Twitter.
Yaccarino's arrival comes a bit earlier than expected. Musk had estimated a six-week timeline when announcing his CEO selection, yet only three weeks have passed. Yaccarino's departure from NBCUniversal, where she served for nearly 12 years, was unexpectedly swift, occurring just days ahead of the company's upfront presentation - a significant event for advertisers.
Despite the typical onboarding process, Yaccarino's first day was anything but ordinary. Musk held a live audio Space with Robert F. Kennedy Jr., an anti-vaccine activist running against President Joe Biden in the Democratic presidential primary. The conversation, which attracted around 60,000 listeners, went more smoothly than Florida Governor Ron DeSantis' campaign announcement plagued by technical issues.
Kennedy made controversial claims during the chat, attributing school shootings to pharmaceutical drugs like Prozac and accusing the pharmaceutical industry of controlling the Democratic party.
Musk mentioned that since his official takeover in October, Twitter has lost over half of its ad revenue. However, Yaccarino appears to be in full support of Musk's commitment to "free speech," despite potential advertiser apprehension.
Commenting on DeSantis' Twitter Space, she tweeted, "Tonight’s reflection — we just heard a rare and unscripted conversation, on a range of important topics, with a Presidential candidate — all launched on Twitter. That’s historical. Let’s do more. Freedom of speech is priceless."