LinkedIn is removing several creator features, including carousel posts, profile videos, and its in-image linking option. The company cited feedback from its users indicating these tools weren't aiding in sharing experiences and expertise effectively. The removal of carousel posts is expected to have the most significant impact, given their high levels of engagement.
LinkedIn users had been creating makeshift carousel posts using the PDF attachment feature before the platform introduced a native carousel posting option last year. Following low adoption rates, LinkedIn will discontinue this feature by June 26, reverting to the original PDF-based carousel workaround.
LinkedIn's profile video feature, introduced in 2021, also failed to gain significant popularity. It allowed users to share a short video linked to their profile image. Despite additional prompts introduced to encourage usage, the feature didn't see increased uptake and will be discontinued by the end of June.
Lastly, LinkedIn is shelving the option to add clickable links to images and videos, another feature that failed to catch on, despite its potential for driving referral traffic to users' sites.
The changes, to be implemented by June 26, aren't expected to have a huge impact, given that carousels can still be posted using the PDF workaround. However, they might affect certain users' LinkedIn processes.