Lucky Generals has emerged successful in a competitive pitch to become the creative agency for Ring, the renowned home security company. The agency is tasked with crafting a campaign to fortify Ring's market-leading position and increase awareness of its diverse product range.
The agency, known for its work with successful brand platforms and innovative ideas, is slated to release work for Ring later in the year.
Commenting on the partnership, Sarah Fronckevic, Ring's creative and ops lead for Europe, said, "We were in search of a creative partner that could capture the uniqueness of the Ring experience. Lucky Generals demonstrated a clear understanding of our brand values and displayed enthusiasm for our mission. Their capacity to deliver unique and bold ideas makes them an ideal partner for us as we continue our mission to make neighborhoods safer.”
Vickie Ridley, Chief Marketing Officer at Lucky Generals, reciprocated the enthusiasm, stating, “Ring’s ambition to create world-class creative was evident from the start of the pitch process, so we are thrilled to welcome Ring.”
Joining Lucky General's esteemed client portfolio, Ring is now in the company of Amazon, Virgin Atlantic, The Co-op, and Yorkshire Tea.