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M&C Saatchi London Chosen as Science in Sport's Lead Agency: Empowering Athletes Everywhere

M&C Saatchi London joins forces with Science in Sport as their lead UK strategic and creative agency, creating an emotional connection with amateur endurance participants and leveraging the brand's history with top athletes.

Science in Sport and M&C Saatchi London collaborating to empower athletes and enhance brand presence across sports

Endurance nutrition brand Science in Sport (SiS) has appointed M&C Saatchi London as its lead UK strategic and creative agency. The collaboration aims to create a platform that highlights SiS's history of working with top athletes, resonating with amateur endurance participants on an emotional level.

The new brand platform will focus on sports like cycling and running and feature across digital and social channels. It will also be activated through events and partnerships. SiS is trusted by over 320 elite teams and institutions worldwide, including INEOS Grenadiers, Elite Running Team, and Tottenham Hotspur.

CEO of Science in Sport, Stephen Moon, expressed his enthusiasm for the partnership, citing M&C Saatchi's understanding of the endurance athlete's mindset as a significant factor. The collaboration seeks to bring SiS's impressive heritage to life, strengthening the brand's presence in the market.

M&C Saatchi London is experiencing a period of growth, with recent business wins and new hires. Chief Strategy Officer Sophie Lewis is thrilled to partner with Science in Sport, emphasizing the potential to grow its customer base by leveraging its history and association with the world's best endurance athletes.

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